1. Good Design is innovative
2. Good Design makes a product useful
3. Good Design is aesthetic
4. Good Design makes a product understandable
5. Good Design is unobtrusive
6. Good Design is honest
7. Good Design is long-lasting
8. Good Design is thorough, down to the last detail
9. Good Design is environmentally- friendly
10. Good Design is as little design as possible
Dieter Rams ( Wiesbaden 20 maggio 1932)
Dieter Rams |
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